THE INDEPENDENT OPTION

A growing number of publishers have concluded that an independent sales force can offer a more flexible, responsive and cost effective solution to meet the needs of a changing market.

Compass offers publishers a far better alternative to:

Running their own sales force
- this takes a huge amount of management time
- it is not easily adjustable as sales and markets develop
- it is simply too costly for many publishers


Joining up with an existing publisher's sales force
- the publisher's list will always be "first out of the bag"
- the reps' first loyalty will be to the company which pays them
- the risk of more corporate reorganisation or consolidation


Taking on their own team of freelancers
- the freelancers will almost certainly be variable in quality
- feedback and reporting is likely to be less than ideal
- it's very difficult to exercise control or influence call rates